Interviews and Surveys
Surveys and interviews are important tools for understanding the population that you are designing for. The following resources come from a variety of subject areas but all have information that is applicable to design research.
Ethnography
Interviewing: Books and eBooks
Extraordinary Encounters by Given the anthropological focus on ethnography as a kind of deep immersion, the interview poses theoretical and methodological challenges for the discipline. This volume explores those challenges and argues that the interview should be seen as a special, productive site of ethnographic encounter, a site of a very particular and important kind of knowing.
The Interview by What are new interview methods and practices in our new 'interview society' and how do they relate to traditional social science research? This volume interrogates the interview as understood, used - and under-used - by anthropologists. It puts the interview itself in the hotseat by exploring the nature of the interview, interview techniques, and illustrative cases of interview use.What is a successful and representative interview? How are interviews best transcribed and integrated into our writing?
Interview Techniques for UX Practitioners by Much of the work of user-centered design practitioners involves some type of interviewing. While interviewing is an important skill, many colleagues have little or no formal training in interviewing methods and often learn on the job with limited feedback on the quality of their interviews. This book teaches readers about the three basic interview methods: structured interviews, semi-structured interviews, and unstructured interviews.
Lean Customer Development : Building Products Your Customers Will Buy by This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products.
Learning How to Ask by Interviews are ubiquitous in modern society, and they play a crucial role in social scientific research. But, as Charles Briggs convincingly argues in this book, received interviewing techniques rest on fundamental misapprehensions about the nature both of the interview as a communicative event, and of the nature of the data that it produces.
Interviewing: Courses, Videos, and Other
- Customer Interviews: How to Recruit, What to Ask, and How to Synthesize What You LearnGuide to product design interviews, from the Product Talk blog.
- Design Tool : Ethnographic InterviewingAn 18 minute video from the University of Virginia. The Ethnographic interviewing is a tool to be used in Jeanne Liedtka's Design Thinking methodology, but can also be used alone. Ethnographic interviews are useful for learning about the behaviors of customers in the context in which they operate. Video features a description of an ethnographic interview and what was observed and learned in the process. Explores the challenges of using ethnographic interviews in the design process. Several best practices and techniques are introduced.
- How to Do Great Customer InterviewsAn O'Reilly course that can be completed in an hour. This Learning Path will prepare you to conduct your first highly effective customer interview; you’ll learn how to create a “hypothesis,” how to get people to speak freely, how to best take notes on what they say, and how to share what you've learned with your team.
- UX Research Methods: InterviewingA LinkedIn course available to Dartmouth faculty and students that can be completed in 35 minutes. y taking the time to understand the needs and motivations of your users, you can develop better products that actually resonate with your target audience. In this course, learn the fundamentals of a core UX research method—interviewing—that can help you better understand the needs of your users.
Surveys: Books and eBooks
Credible Checklists and Quality Questionnaires by Credible Checklists and Quality Questionnaires starts off with an examination of the critical but commonly overlooked checklist method. In the second chapter, questionnaires and surveys are discussed. Asking questions sounds simple, but the hard truth is that asking questions (and designing questionnaires) is a difficult task.
Design, Evaluation, and Analysis of Questionnaires for Survey Research by Reflecting modern developments in the field of survey research, the Second Edition of Design, Evaluation, and Analysis of Questionnaires for Survey Research continues to provide cutting-edge analysis of the important decisions researchers make throughout the survey design process.The new edition covers the essential methodologies and statistical tools utilized to create reliable and accurate survey questionnaires, which unveils the relationship between individual question characteristics and overall question quality.
Guide to Customer Surveys by You can ask anything you like in a questionnaire, but the answers you get may not be the ones you need Whether your customers are external or internal their feedback is essential to customer satisfaction. You know what kind of information you need to maintain customer satisfaction, but do you know how to ask the right question to get that information?
Questionnaire Design by Questionnaires are vital for the market researcher: they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing..Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used.
The Science of Web Surveys by The development and widespread use of Web surveys have resulted in an outpouring of research on their design. The book includes new integration of the authors' work with other important research on Web surveys, including a meta-analysis of studies that compare reports on sensitive topics in Web surveys with reports collected in other modes of data. collection.
Surveys: Courses, Videos and Other
- Approaches to Cross-Cultural Design: Two Case Studies with UX Web-Surveys. Tanja Walsh and Piia NurkkaCross-cultural design has become an area in HCI that needs more research in order to be able to respond to the demands of globalization and emerging markets. Agile ways of gathering local user data are needed to help designers to create better products and services and minimize the risk of failing in the target market areas. The aim of this paper is to introduce approaches related to cross-cultural design focusing on the advantages and challenges of web-surveys in international UX evaluation.
- How to Conduct User ResearchA 20 minute course from O'Reilly Media. Even though we talk to people for our whole lives, studying real people can be intimidating. Especially face-to-face interviews. These lessons walk you through a bunch of ways to get subjective information from users, both in-person and from a distance. .
- Leveraging SurveysCourse from O'Reilly Media that can be completed in two and a half hours. In this video workshop, host Francois Christen uses his 33 years of applied and academic experience as a marketing scientist to show you how to design a good survey. You’ll learn how to identify and word targeted survey questions, how to engage folks who agree to take the survey, and how to interpret the results.
- Samples and SurveysTen minute video. A visit to the University of New Hampshire Survey Center illustrates how pollsters create accurate surveys. They can then use details from their sample to make inferences about a whole population.
- Survey DevelopmentA Dartmouth Library guide to surveys. Created for biomedical students, but is relevant for anyone needing to gather information through surveys.
Survey Software
Dartmouth provides access to Qualitrics, a professional survey application, to current faculty, students, and staff.