Research Guides: Business : Market Research: Key Resources

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Market Research Reports

BCC Research This link opens in a new window
BCC's market research reports explore major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology organizations. Industry analysis and market forecasts for advanced materials, high-tech systems and components, nanotechnology and novel processing methods are at the forefront of the company's expertise.
BizMiner This link opens in a new window
Granular industry statistical reports and market analysis reports at the national and local levels down to the zip code. Industry financial analysis benchmarks for over 5,000 lines of business and market trends for thousands more.
eMarketer This link opens in a new window
Provides market research on the following industries & topics: Automotive, Consumer Products, Financial Services, Healthcare & Pharma, Insurance, Media & Entertainment, Retail, Travel, Advertising & Marketing, B2B, Demographics, Email, Measurement, Media Usage, Mobile, Retail & Ecommerce, Search, Social Media, and Video. eMarketer's research team aggregates data from over 4,000 research firms, consultancies, government agencies and universities around the world. Also provides Benchmarks & Forecasts and a Digital Atlas of internet, mobile phone users, and more around the world.
EMIS Emerging Markets This link opens in a new window
Provides information about emerging market countries, their companies, and industries. It includes country profiles; macroeconomic statistics, forecasts, and analysis; reports on financial markets, companies and industries; exchange rates; analyst reports; and business news, both in English and the local languages.

Forrester
Research and analysis on emerging technology and its impact on business, including areas of information technology, marketing and strategy, and technology marketing and sales.
Note: Restricted to Tuck community: Register for login.

Frost & Sullivan This link opens in a new window
Covers Aerospace & Defense, Automotive & Transportation, Business & Financial Services, Career Research, Chemicals, Materials & Foods, Consumer Products, Education, Electronics and Security, Energy & Power Systems, Environment & Building Technologies, Healthcare, Industrial Automation, Information & Communication Technology, Measurement & Instrumentation, and Metals & Minerals. Coverage is both US and Global.
IBISWorld: Industry This link opens in a new window
A collection of market research reports for over 700 U.S. industries and almost 60 global industries. Reports are typically 30-60 pages in length and include key statistics, market segmentation, market characteristics, industry conditions, key factors, key competitors, industry performance, and outlook.
ProcurementIQ This link opens in a new window
Market research tailored for procurement, each report includes information on: Price Environment (benchmarks, pricing models/drivers/trends); Product Characteristics ( life cycle/cost of ownership/regulation); Supply Chain & Vendors (market share/switching costs); Purchasing Process; Negotiation Questions; Buyer Power Score.
MarketLine Advantage This link opens in a new window
Country-specific industry reports include market overviews, data, segmentation, outlook and five forces analysis. Company reports include financials, top competitors, deals and SWOT analyses.
Mintel Academic This link opens in a new window
Market research reports and consumer data covering US and Global consumer markets and products (emphasis on Western European and US): Automotive; Beauty; Clothing and Footwear; Drink; Financial Services; Food; Foodservice; Health and Wellness; Household Care; Leisure and Entertainment; Lifestyles; Personal Care; Retail; Technology; Travel. Also includes demographic data on Affluent Consumers, Baby Boomers, Kids, Men, Millennials, Mothers, Multicultural, Singles, Teens, and Women.
Passport This link opens in a new window
Market research data for 210 countries & 27 industries, including: market sizes, market data & forecasts, consumer lifestyles, companies and brands, economic indicators, demographic data, foreign trade statistics, and more.
S&P's NetAdvantage This link opens in a new window
Industry surveys of 50+ major U.S. industries, including current environment, industry profile, trends, how the industry operates, key industry ratios & statistics, how to analyze the industry and downloadable comparative company analysis.
Statista: the leading statistics portal This link opens in a new window
Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.
Technavio This link opens in a new window
Market research reports on global industries including, communication, consumer services/discretionary/staples, energy, financials, health care, industrials, information technology, materials, and utilities. Use netid@dartmouth.edu email address for downloading.

BCC Research This link opens in a new window
BCC's market research reports explore major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology organizations. Industry analysis and market forecasts for advanced materials, high-tech systems and components, nanotechnology and novel processing methods are at the forefront of the company's expertise.
eMarketer This link opens in a new window
Provides market research on the following industries & topics: Automotive, Consumer Products, Financial Services, Healthcare & Pharma, Insurance, Media & Entertainment, Retail, Travel, Advertising & Marketing, B2B, Demographics, Email, Measurement, Media Usage, Mobile, Retail & Ecommerce, Search, Social Media, and Video. eMarketer's research team aggregates data from over 4,000 research firms, consultancies, government agencies and universities around the world. Also provides Benchmarks & Forecasts and a Digital Atlas of internet, mobile phone users, and more around the world.

Forrester
Research and analysis on emerging technology and its impact on business, including areas of information technology, marketing and strategy, and technology marketing and sales.
Note: Restricted to Tuck community: Register for login.

Frost & Sullivan This link opens in a new window
Covers Aerospace & Defense, Automotive & Transportation, Business & Financial Services, Career Research, Chemicals, Materials & Foods, Consumer Products, Education, Electronics and Security, Energy & Power Systems, Environment & Building Technologies, Healthcare, Industrial Automation, Information & Communication Technology, Measurement & Instrumentation, and Metals & Minerals. Coverage is both US and Global.
IBISWorld: Industry This link opens in a new window
A collection of market research reports for over 700 U.S. industries and almost 60 global industries. Reports are typically 30-60 pages in length and include key statistics, market segmentation, market characteristics, industry conditions, key factors, key competitors, industry performance, and outlook.
ProcurementIQ This link opens in a new window
Market research tailored for procurement, each report includes information on: Price Environment (benchmarks, pricing models/drivers/trends); Product Characteristics ( life cycle/cost of ownership/regulation); Supply Chain & Vendors (market share/switching costs); Purchasing Process; Negotiation Questions; Buyer Power Score.
MarketLine Advantage This link opens in a new window
Country-specific industry reports include market overviews, data, segmentation, outlook and five forces analysis. Company reports include financials, top competitors, deals and SWOT analyses.
Mintel Academic This link opens in a new window
Market research reports and consumer data covering US and Global consumer markets and products (emphasis on Western European and US): Automotive; Beauty; Clothing and Footwear; Drink; Financial Services; Food; Foodservice; Health and Wellness; Household Care; Leisure and Entertainment; Lifestyles; Personal Care; Retail; Technology; Travel. Also includes demographic data on Affluent Consumers, Baby Boomers, Kids, Men, Millennials, Mothers, Multicultural, Singles, Teens, and Women.
Passport This link opens in a new window
Market research data for 210 countries & 27 industries, including: market sizes, market data & forecasts, consumer lifestyles, companies and brands, economic indicators, demographic data, foreign trade statistics, and more.
S&P's NetAdvantage This link opens in a new window
Industry surveys of 50+ major U.S. industries, including current environment, industry profile, trends, how the industry operates, key industry ratios & statistics, how to analyze the industry and downloadable comparative company analysis.
Statista: the leading statistics portal This link opens in a new window
Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.
Technavio This link opens in a new window
Market research reports on global industries including, communication, consumer services/discretionary/staples, energy, financials, health care, industrials, information technology, materials, and utilities. Use netid@dartmouth.edu email address for downloading.

BCC Research This link opens in a new window
BCC's market research reports explore major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology organizations. Industry analysis and market forecasts for advanced materials, high-tech systems and components, nanotechnology and novel processing methods are at the forefront of the company's expertise.
eMarketer This link opens in a new window
Provides market research on the following industries & topics: Automotive, Consumer Products, Financial Services, Healthcare & Pharma, Insurance, Media & Entertainment, Retail, Travel, Advertising & Marketing, B2B, Demographics, Email, Measurement, Media Usage, Mobile, Retail & Ecommerce, Search, Social Media, and Video. eMarketer's research team aggregates data from over 4,000 research firms, consultancies, government agencies and universities around the world. Also provides Benchmarks & Forecasts and a Digital Atlas of internet, mobile phone users, and more around the world.

Forrester
Research and analysis on emerging technology and its impact on business, including areas of information technology, marketing and strategy, and technology marketing and sales.
Note: Restricted to Tuck community: Register for login.

Frost & Sullivan This link opens in a new window
Covers Aerospace & Defense, Automotive & Transportation, Business & Financial Services, Career Research, Chemicals, Materials & Foods, Consumer Products, Education, Electronics and Security, Energy & Power Systems, Environment & Building Technologies, Healthcare, Industrial Automation, Information & Communication Technology, Measurement & Instrumentation, and Metals & Minerals. Coverage is both US and Global.
GlobalData: Medical This link opens in a new window
Medical device intelligence covering 16 key therapy areas: cardiovascular, orthopedics in vitro diagnostics, general surgery, diagnostic imaging, healthcare IT, wound care, diabetes, dental, neurology, nephrology and urology, anesthesia and respiratory, ENT, and ophthalmology. Find marketsize and growth, procedures data, pipeline products, company profiles, clinical trials, reports/analysis, news and deals.
IBISWorld: Industry This link opens in a new window
A collection of market research reports for over 700 U.S. industries and almost 60 global industries. Reports are typically 30-60 pages in length and include key statistics, market segmentation, market characteristics, industry conditions, key factors, key competitors, industry performance, and outlook.
ProcurementIQ This link opens in a new window
Market research tailored for procurement, each report includes information on: Price Environment (benchmarks, pricing models/drivers/trends); Product Characteristics ( life cycle/cost of ownership/regulation); Supply Chain & Vendors (market share/switching costs); Purchasing Process; Negotiation Questions; Buyer Power Score.
Statista: the leading statistics portal This link opens in a new window
Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.
Refinitiv Workspace This link opens in a new window
Refinitiv provides information on public & private global companies and includes: financials and filings, overview, news & corporate events, deals, share ownership, and analyst reports. Refinitiv also provides market views as well as screening and analysis for companies, deals/league tables, private equity, mergers and acquisition data, and more. Register for Refinitiv
Technavio This link opens in a new window
Market research reports on global industries including, communication, consumer services/discretionary/staples, energy, financials, health care, industrials, information technology, materials, and utilities. Use netid@dartmouth.edu email address for downloading.

BCC Research This link opens in a new window
BCC's market research reports explore major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology organizations. Industry analysis and market forecasts for advanced materials, high-tech systems and components, nanotechnology and novel processing methods are at the forefront of the company's expertise.
eMarketer This link opens in a new window
Provides market research on the following industries & topics: Automotive, Consumer Products, Financial Services, Healthcare & Pharma, Insurance, Media & Entertainment, Retail, Travel, Advertising & Marketing, B2B, Demographics, Email, Measurement, Media Usage, Mobile, Retail & Ecommerce, Search, Social Media, and Video. eMarketer's research team aggregates data from over 4,000 research firms, consultancies, government agencies and universities around the world. Also provides Benchmarks & Forecasts and a Digital Atlas of internet, mobile phone users, and more around the world.

Forrester
Research and analysis on emerging technology and its impact on business, including areas of information technology, marketing and strategy, and technology marketing and sales.
Note: Restricted to Tuck community: Register for login.

Frost & Sullivan This link opens in a new window
Covers Aerospace & Defense, Automotive & Transportation, Business & Financial Services, Career Research, Chemicals, Materials & Foods, Consumer Products, Education, Electronics and Security, Energy & Power Systems, Environment & Building Technologies, Healthcare, Industrial Automation, Information & Communication Technology, Measurement & Instrumentation, and Metals & Minerals. Coverage is both US and Global.
Gartner This link opens in a new window
IT research including statistics, forecasts and market analysis on the Hardware, Software, IT Services, Communications, and Semiconductor markets.
GlobalData: Disruptor This link opens in a new window
Decodes emerging tech-enabled opportunities with information on promising start-ups, technology led innovations, latest sector trends, consumer insights, and venture capital portfolio investments. Covers these technologies: artificial intelligence, blockchain, connected devices & IoT, digital business, payment technologies, robotics & drones, security tech, and others within these verticals: consumer, retail, financial services, and healthcare.
IBISWorld: Industry This link opens in a new window
A collection of market research reports for over 700 U.S. industries and almost 60 global industries. Reports are typically 30-60 pages in length and include key statistics, market segmentation, market characteristics, industry conditions, key factors, key competitors, industry performance, and outlook.
ProcurementIQ This link opens in a new window
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Statista: the leading statistics portal This link opens in a new window
Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.
Technavio This link opens in a new window
Market research reports on global industries including, communication, consumer services/discretionary/staples, energy, financials, health care, industrials, information technology, materials, and utilities. Use netid@dartmouth.edu email address for downloading.

BCC Research This link opens in a new window
BCC's market research reports explore major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology organizations. Industry analysis and market forecasts for advanced materials, high-tech systems and components, nanotechnology and novel processing methods are at the forefront of the company's expertise.

Forrester
Research and analysis on emerging technology and its impact on business, including areas of information technology, marketing and strategy, and technology marketing and sales.
Note: Restricted to Tuck community: Register for login.

Frost & Sullivan This link opens in a new window
Covers Aerospace & Defense, Automotive & Transportation, Business & Financial Services, Career Research, Chemicals, Materials & Foods, Consumer Products, Education, Electronics and Security, Energy & Power Systems, Environment & Building Technologies, Healthcare, Industrial Automation, Information & Communication Technology, Measurement & Instrumentation, and Metals & Minerals. Coverage is both US and Global.
GlobalData: Oil & Gas This link opens in a new window
Research solutions covering the full breadth of the oil & gas industry, from exploration to refining, data and analysis across the upstream, midstream, downstream and petrochemicals sectors.
GlobalData: Power This link opens in a new window
Covers renewables, carbon emissions and trading, hydrogen and fuel cells, coal to gas, gas to liquids, biomass to liquids and nuclear industries. 25,000+ power plants, 16,000+ companies, and hundreds of research reports.
IBISWorld: Industry This link opens in a new window
A collection of market research reports for over 700 U.S. industries and almost 60 global industries. Reports are typically 30-60 pages in length and include key statistics, market segmentation, market characteristics, industry conditions, key factors, key competitors, industry performance, and outlook.
ProcurementIQ This link opens in a new window
Market research tailored for procurement, each report includes information on: Price Environment (benchmarks, pricing models/drivers/trends); Product Characteristics ( life cycle/cost of ownership/regulation); Supply Chain & Vendors (market share/switching costs); Purchasing Process; Negotiation Questions; Buyer Power Score.
Statista: the leading statistics portal This link opens in a new window
Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.
Technavio This link opens in a new window
Market research reports on global industries including, communication, consumer services/discretionary/staples, energy, financials, health care, industrials, information technology, materials, and utilities. Use netid@dartmouth.edu email address for downloading.

Demographics & Consumer Behavior

These resources provide information on the demographics, psychographics and other characteristics of the U.S. population. There are some resources that cover other consumers around the world.

American Community Survey
The American Community Survey provides estimates of demographic, housing, social, and economic characteristics every year for all states, as well as for all cities, counties, metropolitan areas, and population groups of 65,000 people or more.

Business & Community Analyst - ArcGIS This link opens in a new window
Data on demographics and business locations, consumer spending and purchasing power at multiple geographies, national to block-group levels.
Claritas 360 This link opens in a new window
This service contains market profile reports, lifestyle analysis reports, demographics reports and PRIZM reports. Includes Nielsen and Experian Simmons data. Must use Internet Explorer as your browser.

EASI Market Planner
Data-Planet database on: Consumer Behavior & Expenditures, Consumer Price Index, Consumer Spending Analytics, Demographics (EASI Profiles & Census), Gross Domestic Product, Health, Industries, Life Stages, Media Use, Quality of Life, and Retail Sales. About EASI & Search Examples

MRI Simmons Insight This link opens in a new window
Information on demographics, lifestyles, product and brand usage and advertising media preferences; create magazine lists with audience and circulation rates.

Household Spending : Who Spends How Much on What
Baker Berry Ref. HC110.C6 O34 - Also available via LexisNexis Academic
ICPSR- Inter-university Consortium for Political and Social Research
Includes historical data from surveys of economic behavior and attitudes, consumer surveys, American consumer satisfaction index, consumer expenditure surveys, and more.
International Programs - US Census Bureau
Demographic, economic, and geographic studies of other countries.
KIDS COUNT Data Center
KIDS COUNT, a project of the Annie E. Casey Foundation, is a national and state-by-state effort to track the status of children in the U.S. Provides demographic data on children.

Mintel Academic This link opens in a new window
Market research reports and consumer data covering US and Global consumer markets and products (emphasis on Western European and US): Automotive; Beauty; Clothing and Footwear; Drink; Financial Services; Food; Foodservice; Health and Wellness; Household Care; Leisure and Entertainment; Lifestyles; Personal Care; Retail; Technology; Travel. Also includes demographic data on Affluent Consumers, Baby Boomers, Kids, Men, Millennials, Mothers, Multicultural, Singles, Teens, and Women.
Passport This link opens in a new window
Market research data for 210 countries & 27 industries, including: market sizes, market data & forecasts, consumer lifestyles, companies and brands, economic indicators, demographic data, foreign trade statistics, and more. TIP: In searchbox start typing "consumer lifestyles in"

Social Explorer
Easy-to-use web interface lets users create maps and reports to better illustrate, analyze and understand demography and social change using Census data.
United Nations Demographic and Social Statistics
Demographics on countries around the world.
World Development Report
Published annually by the World Bank since 1978, is an invaluable guide to the economic, social, and environmental state of the world today.

Advertising & Marketing

Advertising Insights (fka Ad$pender) This link opens in a new window
Database of top level advertising expenditure, across 18 media and for 3+ million brands. Historical 10-year database of national summary spending trends, accessible by industry, parent company, and brand.
eMarketer This link opens in a new window
Provides market research on the following industries & topics: Automotive, Consumer Products, Financial Services, Healthcare & Pharma, Insurance, Media & Entertainment, Retail, Travel, Advertising & Marketing, B2B, Demographics, Email, Measurement, Media Usage, Mobile, Retail & Ecommerce, Search, Social Media, and Video. eMarketer's research team aggregates data from over 4,000 research firms, consultancies, government agencies and universities around the world. Also provides Benchmarks & Forecasts and a Digital Atlas of internet, mobile phone users, and more around the world.
MRI Simmons Insight This link opens in a new window
Information on demographics, lifestyles, product and brand usage and advertising media preferences; create magazine lists with audience and circulation rates.
WARC.com This link opens in a new window
WARC provides a wide range of information on advertising and marketing, including worldwide trends, case studies, consumer insight, ad expenditure data, rankings of marketing campaigns and companies, best practices, news, and more.

Journals

To find more journals search the Dartmouth College Library catalog by subject:

Advances in Consumer Research
Presents a selection of papers presented at the Annual Conference of the Association for Consumer Research, chosen by the editors.
Advertising Age
Adweek
Chief Marketer
International Journal of Consumer Studies
Contains articles about goods and services, family and social studies, consumer issues and home economics.
Journal of Consumer Research
An interdisciplinary journal focusing on all aspects of consumer education.
Journal of Contemporary Ethnography
An international and interdisciplinary forum for research using ethnographic methods to examine human behavior in natural settings.
Journal of Popular Culture
Articles that focus on filling in the gaps a neglect of popular culture has left in our understanding of the workings of society.
MediaPost Publications
Online Media, Media Daily News, Marketing, MediaPost Agency, Mobile Marketing, Social Media & Marketing, Search Marketing, Email Marketing, Online Video, Real-Time Media & Marketing, mCommerce, Television News

Associations

Encyclopedia of Associations (fka Associations Unlimited) This link opens in a new window
Find associations by name, acronym, keyword or geographic location. Especially good for non-profit organizations and finding professional/trade associations. Covers national, regional, and international.

American Marketing Association (AMA)
The AMA is a professional association for individuals and organizations leading the practice, teaching and development of marketing knowledge worldwide.
ANA - Association of National Advertisers
Expertise in business-to-business marketing and communications.
Association for Consumer Research (ACR)
The mission of the Association for Consumer Research is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide.
The Insights Association
Formed through the merger of two organizations with long, respected histories of servicing the market research and analytics industry: CASRO (founded in 1975) and MRA (founded in 1957).
Society for Consumer Psychology (SCP)
The Society for Consumer Psychology is the premier voice to further the advancement of the discipline of consumer psychology in a global society.

Conferences & Trade Shows

AllConferences.Com
Conferences, conventions, exhibits, seminars, workshops, events, trade shows and business meetings. Includes calendar, dates, location, web site, contact and registration information.
Conal - Conference Alerts
Academic conferences worldwide
Exhibitor Online
Search for events by industry, date, and location.
TSSN.com : The Ultimate Event Resource
Trade Show News Network allows you to search for events by keyword, industry, date, and location.

Books on Market Research

For more books, try these library catalog searches:

Marketing Research: Methodological Foundations, 12th Edition by Dawn Iacobucci
ISBN: 9781983654466
Publication Date: 2018-01-20
The Market Research Toolbox by Edward F. (Francis) McQuarrie
ISBN: 1452291586
Marketing 4.0 : moving from traditional to digital by Philip Kotler; Hermawan Kartajaya; Iwan Setiawan
Call Number: Feldberg HF5415 .K683 2017
ISBN: 9781119341208
Validating Product Ideas by Tomer Sharon; Benjamin Gadbaw (Foreword by)
Call Number: electronic book
ISBN: 9781933820293
The Brand Mapping Strategy by Karen Leland
Call Number: Feldberg HF5415.1255 .L445 2016
ISBN: 9781599185897
Asking Questions by Norman M. Bradburn; Seymour Sudman; Brian Wansink
ISBN: 0787970883

Find Articles

Business Source Ultimate This link opens in a new window
Indexes business journals worldwide; covers marketing, management, MIS, POM, accounting, finance, economics and more. Also includes financial data, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, and SWOT analyses. Includes the full text of articles from many publishers and links to full text options for other articles. 1886 to present.
ABI/INFORM Collection This link opens in a new window
Indexes business and management journals worldwide; covers corporate strategies, marketing, product development, industry conditions, management techniques, business trends, management practice and theory, corporate strategy and tactics, and more. Includes the full text of articles from many publishers and links to full text options for other articles. 1923 to present.
WARC.com This link opens in a new window
WARC provides a wide range of information on advertising and marketing, including worldwide trends, case studies, consumer insight, ad expenditure data, rankings of marketing campaigns and companies, best practices, news, and more.
Factiva This link opens in a new window
Indexes and provides full text to 33,000 news and business information sources from 200 countries in 28 languages, includes regional and industry publications, newspapers, newswires, Web and blog content.