Polling America : an encyclopedia of public opinion / edited by Samuel J. Best and Benjamin Radcliff.
Westport, Conn. : Greenwood Press, c2005.
2v.
Baker Berry Ref. HN90.P8 P645 2005
This encylopedia "provides an overview...of American public opinion [and] the tools and methods used to measure and study public opinion."
It contains two types of entries, "those devoted to the substance of public opinion, and those dealing with means used to measure public opinion." - Preface
• Gallup Analytics
This Gallup product consists of U.S. Data, and World Poll Data.
The U.S. data is collected daily since 2008.
Users can monitor data daily, weekly, monthly, quarterly, and annually.
Data can be analyzed at the state and Metropolitan Statistical Area (MSA) level.
Gallup U.S. polling data since the 1930s can be accessed using the “Gallup Brain” feature.
World polling data is available since 2005 from more than 160 countries.
80 metrics are tracked as part of the “Gallup Macroeconomic Path – a behavioral-based leadership model for successful societies.”
It’s possible to see country specific results or make comparisons across countries and regions.
It's possible to create custom data tables, trends, charts, and scatterplots.
Data can be exported to Excel.
• The Gallup Poll Tuesday Briefing
Washington, D.C. : The Gallup Organization.
2002 to date.
Continues: The Gallup Poll Monthly (1989-2002), and The Gallup Report (1981-1989), and The Gallup Opinion Index (1965-1981)
Note: at the library catalog record choose the Businees Source Complete link to the publication
Offers brief articles of 1-2 pages explicating recent polling results.
A nice site for a snapshot of current polling.
• iPoll
Roper Center for Public Opinion Research.
Maintains a data archive of public opinion polls conducted or sponsored by major polling, media, and public policy organizations such as Gallup, Roper, ABC, CBS, CNN, NBC, Pew Research Centers, New York Times, USA Today and Wall Street Journal from 1935 (Gallup) to the present.
• Marist Poll
Marist College Institute for Public Opinion
Marist conducts its own polls and also partners with news organizations such as NBc and the McClatchy papers.
• Pew Research Center for the People and the Press
The Pew Research Center for the People & the Press is an independent, non-partisan public opinion research organization that studies attitudes toward politics, the press and public policy issues." [Pew Web site]
"Polling the Nations is an online database of public opinion polls containing the full text of 600,000+ questions and responses, from 18,000+ surveys and 1,700+ polling organizations, conducted from 1986 through the present in the United States and more than 100 other countries around the world." - Website
Public Policy Polling (PPP)
PPP is based in Raleigh, NC. It was founded in 2001 by businessman Dean Debnam, the firm's current president and chief executive officer.
It has received recognition for its accuracy; it is also described as "progressive" and Democratic leaning.
• Quinnipiac University Polling Institute