The generation and interpretation of messages and connotations in visual forms, particularly still and moving images but also body language (especially gestures and facial expression) and non-linguistic forms in written texts (such as typography and emoticons). These are very often used in close association with verbal language (see also anchorage). Pictures can be informative and evocative, but some assert that they cannot communicate a proposition (or make a statement)—though others argue that they can be used to do so. Notably, many theorists argue that pictures alone cannot express a negative. The term also refers to this topic as a field of academic study. See also aesthetic codes; colour connotations; communication design; graphic communication; iconic representation; implicit meaning; pictorial communication; shape connotations; typeface personality; visual language; visual perception; visual rhetoric; visual semiotics.
Chandler, D., & Munday, R. (2020). Visual communication. In A Dictionary of Media and Communication. Oxford University Press. Retrieved 23 May. 2025
These subject headings below will help you find books on visual communication in the library stacks. and digital collections.