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A definition of Persuasion
1. An attempt to induce some change in an audience’s attitudes or behaviour (see also Elaboration Likelihood Model; hierarchy of effects; Yale model). One of the major communicative functions (see persuasive function); distinguished from the information function.
2. A general classification for forms of discourse that aim to influence an audience’s attitudes and/or behaviour by appealing to their reason and/or their emotions. Three key types are religious, political, and commercial (see also communication models; persuasive appeals).
3. In some narrower usage, the use of rational verbal argument—rather than emotional appeals. See also central route; rational appeals; reason-why advertising.
4. Conversely, for some theorists, the use of affect-based appeals—rather than rational appeals; see also associative meaning; image-oriented advertising; nonverbal persuasion; peripheral route; visual persuasion.
https://www.youtube.com/watch?v=F_0vrFwaT2YM The power of persuasion: Stuart Ewen
Chandler, D., & Munday, R. (2020). "Persuasion." In A Dictionary of Media and Communication. Oxford University Press. Retrieved 22 Feb. 2022
In the Library's collections
- persuasion (rhetoric)The addition of "rhetoric" distinguishes this subject heading from other meanings for "persuasion."
- oratoryWhat you will get is a list of resources of speeches for individuals and their style of public speaking.
Introductory reading(s)
Encyclopedia of communication theory by Call Number: Baker-Berry Ref. P 87.5 .E496 2009 v. 1-2ISBN: 9781412959377There is a section on "Persuasion and Social Influence Theories."
The persuasion handbook: developments in theory and practice by Call Number: Baker-Berry HM 1196 .P47 2002ISBN: 9780761920069The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. ...
Propaganda and the ethics of persuasion by Call Number: Baker-Berry HM 1231 .M37 2002ISBN: 9781551113760This book aims to develop a sophisticated understanding of propaganda. It begins with a brief history of early Western propaganda, including Ancient Greek classical theories of rhetoric and the art of persuasion, and traces its development through the Christian era, the rise of the nation-state, World War I, Nazism, and Communism. The core of the book examines the ethical implications of various forms of persuasion, not only hate propaganda but also insidious elements of more generally acceptable communication such as advertising, public relations, and government information, setting these in the context of freedom of expression. ...
Selected book titles
Five chapters on rhetoric: character, action, things, nothing, and art by Call Number: Baker-Berry PN 4193 .P6 K63 2009ISBN: 9780271034553Michael Kochin's radical exploration of rhetoric is built around five fundamental concepts that illuminate how rhetoric functions in the public sphere. To speak persuasively is to bring new things into existence--to create a political movement out of a crowd, or an army out of a mob. Five Chapters on Rhetoric explores our path to things through our judgments of character and action. ...
Plateau Indian ways with words: the rhetorical tradition of the tribes of the Inland Pacific Northwest by Call Number: eBookISBN: 9780822963066In Plateau Indian Ways with Words, Barbara Monroe makes visible the arts of persuasion of the Plateau Indians, whose ancestral grounds stretch from the Cascades to the Rockies, revealing a chain of cultural identification that predates the colonial period and continues to this day.
Rhetorical style: the uses of language in persuasion by Call Number: Baker-Berry P 301.5 .P47 F34 2011ISBN: 9780199764112A comprehensive guide to the language of argument, Rhetorical Style offers a renewed appreciation of the persuasive power of the English language. Drawing on key texts from the rhetorical tradition, as well as on newer approaches from linguistics and literary stylistics, Fahnestock demonstrates how word choice, sentence form, and passage construction can combine to create effective spoken and written arguments.
Rhetorics of the Americas: 3114 BCE to 2012 CE by Call Number: Baker-Berry P 301 .R4726 2010ISBN: 9780230619036Publication Date: 1st ed.This is the first work to begin to fill a gap: an understanding of discourse aimed to persuade within the Pre-Columbian Americas. The contributors in this collection offer glimpses of what those indigenous rhetorics might have looked like and how their influences remain. The reader is invivted to recognize "the invention of the Americas," providing other ways to contemplate material life prior to contemporary capitalism, telling us about the global from long ago to current global capitalism. ...
Words that work: it's not what you say, it's what people hear by Call Number: Baker-Berry PE 1431 .L87 2007ISBN: 9781401303082Publication Date: 1st ed.A behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for and even what we believe. With chapters like 'The 10 Rules of Effective Language' and '21 Words and Phrases for the 21st Century,' Luntz examines how choosing the right words is essential to getting what we want.
Other library resource(s)
Persuasion and social influence from Oxford Bibliographies Online - Communication by Call Number: Electronic resourceISBN: 9780199756841Researchers have long been interested in identifying factors that might explain the success or failure of persuasive attempts. Academic study of persuasion dates back to at least ancient Greece, as Aristotle (among others) wrote about the persuasive power of various message features. This early research evolved into a field of inquiry known as rhetorical studies or rhetoric, which focuses on determining the available methods of persuasion in any situation. Social scientific study of persuasion, the focus of the present bibliography, developed in the early 1900s. ...- Resisting persuasion from Oxford Bibliographies Online - Communication by Call Number: Electronic resourceISBN: 9780199756841The failure of realizing attitudinal or behavioral change by persuasive attempts is often attributed to bad message design, inappropriate use of communication strategies, or detrimental characteristics of the source. However, it has been acknowledged more and more that message receivers may also play an important role in accounting for the absence of attitudinal and behavioral change. Upon exposure to a persuasive message, people may experience psychological reactance because persuasive messages are perceived as a threat to freedom. ...
