Communication

There is a section on "Persuasion and Social Influence Theories."

The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. ...

This book aims to develop a sophisticated understanding of propaganda. It begins with a brief history of early Western propaganda, including Ancient Greek classical theories of rhetoric and the art of persuasion, and traces its development through the Christian era, the rise of the nation-state, World War I, Nazism, and Communism. The core of the book examines the ethical implications of various forms of persuasion, not only hate propaganda but also insidious elements of more generally acceptable communication such as advertising, public relations, and government information, setting these in the context of freedom of expression. ...

Michael Kochin's radical exploration of rhetoric is built around five fundamental concepts that illuminate how rhetoric functions in the public sphere. To speak persuasively is to bring new things into existence--to create a political movement out of a crowd, or an army out of a mob. Five Chapters on Rhetoric explores our path to things through our judgments of character and action. ...

In Plateau Indian Ways with Words, Barbara Monroe makes visible the arts of persuasion of the Plateau Indians, whose ancestral grounds stretch from the Cascades to the Rockies, revealing a chain of cultural identification that predates the colonial period and continues to this day.

A comprehensive guide to the language of argument, Rhetorical Style offers a renewed appreciation of the persuasive power of the English language. Drawing on key texts from the rhetorical tradition, as well as on newer approaches from linguistics and literary stylistics, Fahnestock demonstrates how word choice, sentence form, and passage construction can combine to create effective spoken and written arguments.

This is the first work to begin to fill a gap: an understanding of discourse aimed to persuade within the Pre-Columbian Americas. The contributors in this collection offer glimpses of what those indigenous rhetorics might have looked like and how their influences remain. The reader is invivted to recognize "the invention of the Americas," providing other ways to contemplate material life prior to contemporary capitalism, telling us about the global from long ago to current global capitalism. ...

A behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for and even what we believe. With chapters like 'The 10 Rules of Effective Language' and '21 Words and Phrases for the 21st Century,' Luntz examines how choosing the right words is essential to getting what we want.

Researchers have long been interested in identifying factors that might explain the success or failure of persuasive attempts. Academic study of persuasion dates back to at least ancient Greece, as Aristotle (among others) wrote about the persuasive power of various message features. This early research evolved into a field of inquiry known as rhetorical studies or rhetoric, which focuses on determining the available methods of persuasion in any situation. Social scientific study of persuasion, the focus of the present bibliography, developed in the early 1900s. ...

The failure of realizing attitudinal or behavioral change by persuasive attempts is often attributed to bad message design, inappropriate use of communication strategies, or detrimental characteristics of the source. However, it has been acknowledged more and more that message receivers may also play an important role in accounting for the absence of attitudinal and behavioral change. Upon exposure to a persuasive message, people may experience psychological reactance because persuasive messages are perceived as a threat to freedom. ...