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Begin your research on communication, mass media, and related fields using the best indexes, databases, and reference works selected by the subject librarian.

Finding Library resources

The main call number range for Advertising is HF 5801 through HF 6182.2. These items are divided between Baker/Berry and the Feldberg Business & Engineering Library. There are other call numbers used, especially when looking at advertising to specific populations. Check the online catalog for more details.

Useful subject headings with which to search the online catalog:

To see a complete list of Advertising journals to which we subscribe, click here.

These programs and films have Advertising as an integral part of the story line. To see more of Advertising in movies and television, click here.

Internet resource(s)

Keeping up with the journal literature

Want an easy way to keep up with the journal literature for all facets of Communication? And you use a mobile device? You can install the BrowZine app and create a custom Bookshelf of your favorite journal titles. Then you will get the Table of Contents (ToCs) of your favorite journals automatically delivered to you when they become available. Once you have the ToC's you can download and read the articles you want.

You can get the app from the App Store or Google Play.

Don't own or use a mobile device? You can still use BrowZine! It's now available in a web version. You can get to it here. The web version works the same way as the app version. Find the journals you like, create a custom Bookshelf, get ToCs and read the articles you want.