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Television Studies

This guide is an introduction to library and internet resources for Television Studies.

A short introduction

This page looks at Television Advertising. For more resources on Advertising, click here.

In the Library's Collections

The main call number range for Television Advertising is HF 6146. Most of these should be in Baker-Berry Library. Check the online catalog for specific locations.

Useful subject headings with which to search the online catalog:

Introductory reading(s)

Selected book titles

Advertising on television

These programs and films have Advertising as an integral part of the story line. To see more of Advertising in movies and television, click here.

Other library resource(s)

Television commercial collections in the library

Finding articles & journals

We have several publications which look at television advertising. You can also search Film & Television Literature Index, Business Source Ultimate, Communication & Mass Media Complete (CMMC) or Web of Science or use the search box at the top of the page.

Internet resource(s)

Keeping up with the journal literature

Want an easy way to keep up with the journal literature for all facets of Communication? And you use a mobile device? You can install the BrowZine app and create a custom Bookshelf of your favorite journal titles. Then you will get the Table of Contents (ToCs) of your favorite journals automatically delivered to you when they become available. Once you have the ToC's you can download and read the articles you want.

You can get the app from the App Store or Google Play.

Don't own or use a mobile device? You can still use BrowZine! It's now available in a web version. You can get to it here. The web version works the same way as the app version. Find the journals you like, create a custom Bookshelf, get ToCs and read the articles you want.